98% of European companies believe BNPL will be the future of B2B payments

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A white paper dedicated to B2B payments, with a focus on Buy Now Pay Later in Italy and Europe

In this paper, produced in collaboration with inFinance, you will find a comprehensive yet concise and pragmatic overview of Buy Now Pay Later (BNPL).

How it was born, the developments, the solutions proposed by various players and the trends that characterize it.

To complete the analysis, we report the results of research on “The Future of B2B Digital Payments” conducted with Ipsos in Italy, France, Germany, Spain and the UK.

The research numbers

company
1.000
companies
country
5
countries
sector
7
sectors

Why this research?

We are one of the very few European fintechs focused on the B2B sector, which is why we introduced our Opyn Pay Later service over a year ago and made it available abroad in 5 languages for merchants and buyers in early 2024. Today we observe that the Buy Now Pay Later model is being consolidated as a payment solution for businesses.
With this research, we wanted to try to measure this phenomenon, and today the first results referring to the Italian market confirm our intuitions. They give us an initial indication, waiting to know the dynamics of business payment systems in the rest of the countries we are analyzing: UK, France, Germany and Spain.

Greta Antonini, Chief Marketing & Communication Officer

Greta Antonini2

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B2B Payments in Italy and Europe

Find out how Buy Now Pay Later payment solutions, which are also becoming increasingly popular in B2B, are evolving. In addition to learning more about the phenomenon, characteristics and trends, we present data from research conducted with Ipsos on a sample of 1,000 European B2B companies: what payment tools are in use among businesses and their propensity to adopt BNPL.

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